beyoncetopshop

The idea of a celebrity as a creative director is one met with a lot of skepticism. People wonder how much involvement they have in the brand they are being paid to promote, especially if it’s not their own. Fans these days are smarter about product placement and endorsements given by fame, but not all situations warrant a raised eyebrow. Over the years, many celebrities have been creatively essential to a brand’s work and revitalization, while also elevating their own statuses as artistic individuals.

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